End the blame game. Increase SQLs.

We fix the handoffs, definitions, and KPIs that stall good deals.

Companies that have trusted us

EMERALD 24 logo
GAMMA AR logo
NAVATECH logo
WIZATA logo
DEVOTEAM logo
HSBC logo
MSD logo
RAKUTEN logo
EMERALD 24 logo
GAMMA AR logo
NAVATECH logo
WIZATA logo
DEVOTEAM logo
HSBC logo
MSD logo
RAKUTEN logo
THE PROBLEM

B2B SaaS companies at $2–8M ARR where MQLs look fine but SQLs and win rates don't budge. You're frustrated watching qualified leads get stuck in handoffs, or worse—ignored entirely by sales teams who claim 'marketing leads don't convert.'

Sound familiar?

Most B2B SaaS companies see these warning signs:

'Good leads' that Sales won't touch or follow up on consistently
Long gaps between MQL and SQL stages with opportunities sitting idle
Forecasts that nobody believes because pipeline quality is inconsistent
Constant blame game: Marketing says leads are qualified, Sales says they're garbage
Different definitions of 'qualified' between Marketing and Sales teams
No clear SLA for response times or next steps after handoff
HOW WE FIX IT
SQLs = MQLs × (Handoff Quality × Follow-up Speed)

Fix the handoffs, fix the conversion

We don't just create documents—we build the operational framework that makes alignment stick:

Map the real buyer journey and fix stage definitions that match how prospects actually buy your product
Write the SLA & Handoff rules with clear ownership, timing requirements, and specific next actions for each transition
Standardize required fields with proper validation in your CRM to ensure data quality at every stage
Build the alignment KPI set including MQL→SQL conversion, win rates, sales cycle length, and pipeline coverage
Create a 90-day implementation plan with named owners, weekly check-ins, and measurable milestones

THE REAL DATA

Stop the blame game. Start hitting numbers.

Broken handoffs cost real revenue. Benchmarks prove it: ~98% follow-up and ~60-day cycles are what top SaaS teams hit. Fall behind, and deals stall.
*Source: McKinsey Future of B2B Sales; Jake Dunlap LinkedIn research

~60 days

Sales Cycle

~98%

Lead Follow-up Rate

~34%

Time Spent Selling

≤2%

Churn Rate

THE METHOD

Fix your handoff in 6 weeks

1

Phase 1 (Weeks 1-3): Discovery & Our Proprietary 3-Pillar Audit

We begin by building a complete, 360-degree view of your business, combining hard data with human context.

Key Outputs:

  • 1-on-1 Stakeholder Interviews
  • The 3-Pillar Audit (Our Proprietary Framework)
2

Phase 2 (Week 4): The 4-Hour Strategic Alignment Workshop

(The Critical Differentiator)

This is the core of our sprint and what makes it truly effective. This is NOT a passive presentation; it is an intensive, 4-hour 'done-with-you' working session for your entire leadership team.

Key Outputs:

  • Lead with Insight
  • Force Focus
  • Secure Buy-In
3

Phase 3 (Weeks 5-6): Synthesis & Your High-Leverage Deliverable

We take every insight from our audit, every 'why' from the interviews, and every key decision from the workshop and synthesize them into a single, high-leverage strategic asset.

Results:

  • Complete Revenue Growth Blueprint
  • 90-Day Action Plan
  • KPI Dashboard Specification
  • Executive Summary & Strategy Deck

CLIENT SUCCESS

Don't just take our word.
Take theirs.

Caner Dolas, Founder & CEO @ GAMMA AR - Altior client testimonial headshot

Altior upgraded our basic Marketing into a structured Growth Engine that keeps trials flowing and drives consistent year-over-year Revenue Growth.

Caner Dolas

Founder & CEO @ GAMMA AR

GAMMA AR company logo
Philippe Maes, Founder & CEO @ Wizata - Altior client testimonial headshot

Altior's clear Go-To-Market plan, repositioned Wizata in industrial AI and fed two straight years of meaningful ARR Growth.

Philippe Maes

Founder & CEO @ Wizata

Wizata company logo
Prakash Senghani, Founder & CEO @ Navatech - Altior client testimonial headshot

Altior significantly sharpened our Product Positioning and Strategy, resonating with new clients and shortening our sales cycle.

Prakash Senghani

Founder & CEO @ Navatech

Navatech company logo

Want to see how best-in-class handoffs work?

We show you the exact SLAs and KPIs that make Sales-Marketing alignment stick—then help you implement them in 6 weeks.

Experience across

HSBC
Emerald 24
Navatech
Rakuten