End the blame game. Increase SQLs.
We fix the handoffs, definitions, and KPIs that stall good deals.
Companies that have trusted us
B2B SaaS companies at $2–8M ARR where MQLs look fine but SQLs and win rates don't budge. You're frustrated watching qualified leads get stuck in handoffs, or worse—ignored entirely by sales teams who claim 'marketing leads don't convert.'
Sound familiar?
Most B2B SaaS companies see these warning signs:
Fix the handoffs, fix the conversion
We don't just create documents—we build the operational framework that makes alignment stick:
THE REAL DATA
Stop the blame game. Start hitting numbers.
Broken handoffs cost real revenue. Benchmarks prove it: ~98% follow-up and ~60-day cycles are what top SaaS teams hit. Fall behind, and deals stall.
*Source: McKinsey Future of B2B Sales; Jake Dunlap LinkedIn research
~60 days
Sales Cycle
~98%
Lead Follow-up Rate
~34%
Time Spent Selling
≤2%
Churn Rate
Fix your handoff in 6 weeks
Phase 1 (Weeks 1-3): Discovery & Our Proprietary 3-Pillar Audit
We begin by building a complete, 360-degree view of your business, combining hard data with human context.
Key Outputs:
- 1-on-1 Stakeholder Interviews
- The 3-Pillar Audit (Our Proprietary Framework)
Phase 2 (Week 4): The 4-Hour Strategic Alignment Workshop
(The Critical Differentiator)
This is the core of our sprint and what makes it truly effective. This is NOT a passive presentation; it is an intensive, 4-hour 'done-with-you' working session for your entire leadership team.
Key Outputs:
- Lead with Insight
- Force Focus
- Secure Buy-In
Phase 3 (Weeks 5-6): Synthesis & Your High-Leverage Deliverable
We take every insight from our audit, every 'why' from the interviews, and every key decision from the workshop and synthesize them into a single, high-leverage strategic asset.
Results:
- Complete Revenue Growth Blueprint
- 90-Day Action Plan
- KPI Dashboard Specification
- Executive Summary & Strategy Deck
CLIENT SUCCESS
Don't just take our word.
Take theirs.

“Altior upgraded our basic Marketing into a structured Growth Engine that keeps trials flowing and drives consistent year-over-year Revenue Growth.”
Caner Dolas
Founder & CEO @ GAMMA AR


“Altior's clear Go-To-Market plan, repositioned Wizata in industrial AI and fed two straight years of meaningful ARR Growth.”
Philippe Maes
Founder & CEO @ Wizata


“Altior significantly sharpened our Product Positioning and Strategy, resonating with new clients and shortening our sales cycle.”
Prakash Senghani
Founder & CEO @ Navatech

Want to see how best-in-class handoffs work?
We show you the exact SLAs and KPIs that make Sales-Marketing alignment stick—then help you implement them in 6 weeks.
Experience across
